Before They Made It: Where Future Music Legends Begin
We shine a spotlight on unsigned artists, giving you a front-row seat to the next big thing.
Helping Independent Artists Get Heard
Before They Made It is a platform built for people who love finding raw, authentic talent. We believe unsigned and independent artists deserve to be seen and heard, without gatekeepers deciding who gets a chance.
Our goal is simple: connect music lovers with the next breakout artists, giving you a front-row seat to the sounds shaping the future.
Our Mission
Before They Made It is more than just a platform, it’s a movement. Born from the belief that music should be discovered with heart, not algorithms, we exist to champion unsigned and independent artists before the world knows their name.
We’re building a space where raw talent doesn’t go unnoticed, where local sounds can become global anthems, and fans can discover their next favorite artist just down the road or on the other side of the world. Our mission is simple: to connect people through the music they haven’t heard yet, but should.
No middlemen. No gatekeepers. No exploitation.
We’re flipping the industry model on its head and putting artists first by giving them visibility, control, and community without hidden fees, contracts, or catches. Whether you’re a bedroom producer, an open mic regular, or a listener hungry for something real, this is your home.
But this isn’t just about the artists. It’s about the listeners, too. You are the lifeblood of this movement. Every stream, every follow, every word of encouragement helps fuel a culture that uplifts, not exploits. You’re not just discovering new music, you’re helping shape the future of it. By supporting incredible talent before they make it, you become part of their journey, part of their story. Together, we’re rewriting what it means to build a music career, one rooted in community, passion, and power that starts from the ground up.
We’re here for those just getting started.
We’re here for those chasing the dream.
We’re here for the music — Before They Made It.
There are so many independent artists world-wide just waiting for new fans
There are so many independent artists world-wide just waiting for new fans. The issue is that unless you randomly come across a new artist, its nearly impossible to find home grown talent at your fingertips.
We're on a mission to help music fans help discover uncut gems within the music industry
Born from a love of grassroots music and endless nights searching underground playlists, we created Before They Made It to help unsigned artists find their audience. Every big name started small - we’re here to make sure the next generation gets discovered.
By harnessing the power of AI, our goal is to bring you artists based on your taste - not a generic algorithm.
Our research showed us that trying to find new artists using generic filtering isn't granular enough. We found that giving the user the ability to search for specific genres withing locations is far more advantageous.